Fears of GDPR
It might be that the with many in the 3rd Sector taking well deserved Summer holidays, news is a bit thin and there appears to be an underlying fear about the implications of GDPR.
We very much subscribe to the view that, GDPR should not be regarded as a threat but much more an opportunity to clean up one’s databases and re engage on a stronger footing with those who want to be engaged with.
Word in the press has been that the RNLI’s early GDPR grooming has proved to be a great success.
GDPR is all about keeping in contact with willing supporters via targeted campaigns not bombarding historic mailing lists of uninterested recipients. GDPR compliance is the impetus for good housekeeping and demonstrates the respect organisations have to their supporters and wider society by reducing spam mail.
Implementing GDPR compliant contact preferences should be viewed as the opportunity to enhance an organisation’s reputation as well as secure themselves from financial damage with the ICO very willing to publicise and prosecute.