The way we communicate with each other has changed, it is more common to communicate through social media, however, it is also harder to keep attention as people can now just easily ‘switch off’. But what happens when you are a charity? How do you get across what you need to in order to get people to donate to a certain cause?
Facebook is one of the most popular social media networks and is used by an estimate of 1,100,000,000 visitors a month. Did you know, people buy from people? It is this reason why Facebook is used by many businesses, organisations and charities. Using Facebook is an effective way to connect with the people. You need people to know what your charity is all about and how they can help. It is important to connect and engage with people in order to create trust, that can then turn into a relationship, thus the theory of liking, treat someone like a friend, therefore creating the feeling of trust.
It is reported that 47 percent of charity donors give up before they have made a donation because their online journey is not intuitive or engaging enough. This is a common mistake made by many, organisations and charities. It is important to use content that will grab attention and is easy to engage with, like pictures or most successfully videos.
Give people a reason to donate. It is important to show the audience exactly what their donations can really do, people love a success story as well as the feeling that they have helped in some way.
We have been delighted to work with so many inspiring charities through the use of online books. If you want to a way to raise awareness and increase engagement for your fundraising project or charity, contact us to find out how we can create an online book for you.