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1.9 Million Strawberries Come to a Sticky End

When life gives you strawberries… Make strawberry jam!

Wimbledon bosses earlier announced that they were cancelling the championships for the first time since the second world war. Of course, Wimbledon wouldn’t be Wimbledon without endless portions of strawberries served with cream. So, to avoid all that fruit going to waste, bosses came up with a solution…

Each year fans consume around 1.9 million strawberries at Wimbledon, but with this year’s tournament no longer going ahead, 750kg of those strawberries are going to be made into a special preserve to mark the tournament this year. The remainder of those strawberries are being donated to foodbanks and schools, so nothing goes to waste.

Perhaps not the way fans were expecting to enjoy the games this year, but perfect for a lovely cream tea in the garden.

Wimbledon haven’t been the only people making big changes…

“All things Virtual is where the future is…if We can’t operate in the Digital economy, we may not be able to Operate in any economy.”  BBC Radio 4 Sat 27 June

“Lockdown may leave a lasting digital legacy. Coronavirus has radically changed the way we live, work and communicate online.” Ofcom’s Director of strategy and research Yih-Choung Teh

As a company that has been building digital products for supporter engagement for more than a decade, we were amazed that as the lockdown started to hit, an increasing number of charities together with national and international companies approached us all of whom had one thing in common. That was to have an effective means of communication for the retention, engagement, acknowledgement, and appreciation of fundraising. We are so pleased to have been able to help.

Necessity really has been the mother of Innovation! The books we have created have received tens of thousands of messages all of which have helped charities keep their audiences engaged and reminded of the valuable support they provide, especially in days such as these. Fundraising, engaging support and giving us the opportunity to give thanks for their incredible work.

These books covered everything from Legacy Recognition, In Memoriam books and Light up a Life books which can be adapted for other campaigns.

We would love to show you some of the work have been doing for  NHS Trusts, new Initiatives for Hospices, how Legacy recognition has demonstrably worked and much more.

To find out more, we would love to set up a screen sharing call and show you some of the opportunities we have already created.

There is no obligation and it would be lovely to hear your feedback too.

To set this up, please drop me an E mail, we can set up a call.

I very much look forward to hearing from you..

Julie Pentecost1.9 Million Strawberries Come to a Sticky End
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