Gifts in Wills (or legacies) make up a large proportion of charity income, so it can be easy to get swept away in big numbers. As charities, our supporters are at the heart of what we do and, though legacy giving is very different to other types of fundraising, this sentiment still rings true. When we receive a legacy we may not be able to thank that person directly, but we can show our appreciation of their gift in different ways.
Our Book of Remembrance is one way we can do this: we offer family and friends the option to put their loved one’s name in the book. We have both a physical and an online book, with many requesting for their loved one’s name to be written in both. The names and messages in the physical book are written by a professional calligrapher, and friends and family members have the opportunity to either come in and see the book or be sent photos of their loved one’s entry. The online book is a wonderful way for those unable to come and see the physical book to view the entry
Another way the Legacy team remembers our wonderful supporters is in our team meetings, which always finish with ‘story time’. This is an opportunity for the Case team to share some of the incredible Legacy stories which they are sent. When possible, the Case team ask friends and family members to share some memories of their loved ones, and we are very lucky that many do choose to share their stories. The Case team tell us some of these wonderful stories, meaning that we leave our meetings remembering the incredible people who chose to support us in such a special way.
Occasionally we may then ask the next of kin whether we can use their story to help with fundraising. There is nothing more compelling than the heartfelt reasons why someone has supported us in this very special way.
If you’d like to find out more about how gifts in Wills help Alzheimer’s Society fund a quarter of our vital work, or would like any more information, please contact firstname.lastname@example.org