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Motivating Supporters To Become Fully Engaged

Working in the third sector, we know that for people to actively support a cause on an ongoing basis, be that through volunteering, donating or advocating for it, they need to be given the right motivation to do so. To move them from having a passing interest and good intentions, into being fully-fledged supporters, is no small feat.

So how can you build the sort of engagement that turns single donations into lifelong support? Donors into advocates? And prompts supporters to return to you time and again?

In the same way that people love buying but are averse to being sold to, making them feel like it is their choice rather than an obligation they’re meeting, leads to a win-win situation. With more than a passing nod to the learnings of behavioural science, helping supporters to engage on their own terms brings them closer to your mission, and leads to everyone achieving their objectives.

Motivating Supporters To Become Fully Engaged

Getting To The Root of Motivation

People get involved with charities for a number of reasons: from the simple channelling of the feel-good factor that the very act of helping brings, to having empathy for, and identifying with or being moved by, a particular cause.

Reciprocity – drawing on people’s inherent need for fairness, that need to give back when you or your loved one has received something – plays an important role in driving support. This is particularly evident in an example from one of our online books where a daughter was moved to post the following, on her mother’s page:

“Dear Mum – today, almost 8 years after your death, I received the ‘Brighter Future Fund’ pack from the National Osteoporosis Society. I am thrilled to have been chosen as an Ambassador for the Fund. You would be so proud mum – that your memory is raising money for the National Osteoporosis Society. Love – Heather x”

This is just one of countless messages we see every week where people are prompted to engage voluntarily and on an ongoing basis, with the causes they care about.

The RNLI drew our attention to one such post where, through their Online Book, one family continually re-engages with the charity, advocating for their cause, some 90 years after an act of bravery:

“Charles Southerden – 1928 – Rye Harbour: 89 years this November and your selfless sacrifice is always in our hearts. Your family will never forget such bravery and you will always be our hero. Your memory will be passed down to another generation and so will never be forgotten. From your great niece.”

Creating a Special Place For Your Supporters

The organisations we work with acknowledge that it would be well nigh impossible to achieve this level of engagement without their Online Books. The ease of access that an online book provides, encourages interaction and makes supporters feel that this little corner of the internet, far removed from the noise and interference of a fast-paced consumer environment, is a very special place where they can make a difference.

Supporters are moved to engage with the causes they care about time and again for any number of different reasons – from hearing a piece of music that reminds them of a loved one or the scent of a particular flower on the breeze, to special occasions such as birthdays and holidays.

“Mummy, a song has just come on the radio by the Scissor Sisters called ‘Take Your Mama (out all night)’ which always reminds me of you and in particular our wonderful holiday in Ibiza!”

This message is one of many regularly posted by the family of a lady who died in 2013. The above, triggered by something as simple and poignant as hearing a song on the radio, has the result of not only providing solace but also keeping family members up to date and involved with, the work of Martlets Hospice, their chosen charity.

Nurturing Ongoing Supporter Relationships

Putting engagement centre-stage focuses on the longer term. There’s an old saying, “Make new friends, but keep the old. One is silver, the other, gold.” Nurturing and developing the relationships your organisation has established with your existing supporters requires far less outlay than having to rely on acquiring new supporters or a constant stream of one-off donations.

Showing that you understand the needs of your supporters, that you care about them and recognise their contribution to your work makes them all the more likely to stay engaged and have your cause uppermost in their minds.

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Eva SeymourMotivating Supporters To Become Fully Engaged

Birmingham St Mary’s Hospice – Online Book of Remembrance

“…through an Online Book of Remembrance…We were able to generate an additional £5,500 for the Light up a Life campaign”

Derek Spinks, Senior Individual Giving and Legacy Manager of Birmingham St Mary’s Hospice

 

Derek Spinks

“We were looking for a way to engage with a greater number of people for the 2018 Light up a Life campaign. As you can appreciate, this is a campaign that warm supporters very much like to participate in, but we wanted to reach out across the community and encourage more people to celebrate the lives of their loved ones over the Christmas period.

Many Hospices that we are in contact with work with The Online Book Company each year and we heard some great things about the Online Books of Remembrance they create and last year we decided to launch our very own!

We worked with Julie and Tim at The Online Book Company to develop the book and personalise it to the Birmingham St Mary’s brand. We were really impressed with the creative flexibility of the platform and in no time we had an online book that represented the Hospice and linked seamlessly with our Light up a Life webpage. We were even able to add photos and video content and having a way of leaving dedications online meant that we could speak to our social media followers and an array of cold prospect supporters online, who could then be a part of the Light up a Life experience.

The technical side of integrating our Online Book of Remembrance with the payment system we use for collecting donations online was also made really easy, and having a testing phase before launch enabled us to upload test data to our CRM, to make sure we could capture all the necessary information that we wanted to.

The other great thing about our Online Book of Remembrance is that not everybody who dedicates to the physical Book of Remembrance (that we have on display at the Light up a Life event) is able to attend and see their dedications. Having a way of making dedications online meant that they could be viewed instantly and could also be shared with friends and family far and wide.

We were extremely pleased with how our first venture into the world of online dedications, through an Online Book of Remembrance, went. We were able to generate an additional £5,500 for the Light up a Life campaign in addition to engaging with people who wanted to join in the spirit of the campaign, even if their loved ones had not received care and support at Birmingham St Mary’s.”

Derek Spinks, Senior Individual Giving and Legacy Manager of Birmingham St Mary’s Hospice

 

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Tim CBirmingham St Mary’s Hospice – Online Book of Remembrance

Light Up a Life: Helping A Traditionally Offline Audience Move Towards Digital

Each year, the Light Up A Life (LUAL) campaign sees hospices around the country invite people to make a dedication to the memory of a loved one on their Tree of Lights as well as in on- and offline Books of Remembrance, often accompanied by a donation.

It’s a fantastic campaign that not only means a great deal to those who have lost loved ones, but also provides a valuable way for the hospices that cared for them to raise vital funds, and gain new supporters.

While the majority of contributions continue to be made offline, hospices are also increasingly taking LUAL online, often adding these dedications to a bespoke Online Book Company book themselves. However, this year’s campaign analysis shows that online contributions are rising, with the books proving an important bridge for helping an audience more comfortable with traditional paper donations make the transition to digital.

Light Up A Life helping an offline audience

In fact our figures show that overall, campaign engagement is growing, with average gift size and number of dedications rising year on year. They also provide a number of other compelling insights, including how people respond when presented with the opportunity to make a dedication for free, versus a specified minimum donation, as well as gender differences, and successful opt in strategies.

In what is now our second annual survey, we share these insights with you:

Donations & dedications

Overall, the 2018 LUAL campaign saw average donation values rise on 2017’s figures, and many donors create more than one dedication.

Across all hospices, average dedication numbers ranged from 1.4 to 2.3. In comparison, and demonstrating the growing engagement with this campaign, the highest average seen by an individual hospice in 2017 was 1.97.

Looking at average donation value per hospice, we can see that this increased 27% between 2017 and 2018, from £15.82 to £20.20. The range for individual hospices was between £16.67 and £24.17: a significant rise on 2017’s figures of £9.38 to £20.51 – up 77% and 18% respectively.

As with 2017, any minimum donation amounts specified by hospices did not rise above £10, and between 21% and 54% of donors at each hospice opted to give this. However, more chose to make multiple donations and / or top up their gift this year, ranging from half to three-quarters of donors at each hospice, and a significant increase from 2017’s average of 45%. Indeed, 20% of donors for all hospices topped up their donation, rising to 40% for the best performing hospices.

Interestingly, the figures also reveal that hospices offering free dedications saw higher donation values than those setting prices – an average £1 more. Those offering dedications without any price indication or prompt saw an average £13.79 voluntary donation per dedication in 2018. In comparison, the average price per dedication for the ‘must pay’ hospices’ saw an overall average of £12.30.

Psychologically, it seems many people feel better about donating more than the minimum, even when free.

Upsells, where people could ‘buy a therapy’ session or a ‘meal for the patient’ for example, also performed well in 2018, producing an average figure of £30 although there was little take up of those priced over £40.

Donations in numbers:

  • Average voluntary donation value per dedication was £13.79, while for ‘must pay’ dedications, it was £12.30
  • 20% of donors for all hospices topped up, with average top up values ranging from £8.77 to £36.11 per hospice
  • Every hospice except one received at least one individual donation of £100 or above, made using the ‘Top Up’ option
  • Most hospices had around 100 donors, ranging from 85 to 142 in number
  • Opt ins to Gift Aid ranged from 67% to 100% – similar to 2017’s figures of 68%-93%

Online vs. offline

Unsurprisingly, given that the traditional demographic of those giving has been the widow or widower or immediate family of those that have died, contributing messages and donations to the book offline is the most popular route. Online however is growing and in 2017, 3.5% gave and left messages online, rising to 5% in 2018. This shows that with the typical LUAL donor not being an online-first user, offering offline dedications is important to encourage their support, entice them to try online for viewing and sharing their dedications, and also perhaps to make them this way in the future.

In fact, for hospice Birmingham St Mary’s, a first time user of an Online Book of Remembrance, it has proved invaluable in letting supporters that contribute through offline means both view it remotely, and share with others.

They say:

“A great thing about our Online Book of Remembrance is that not everybody who dedicates to the physical Book of Remembrance (that we have on display at the Light up a Life event) is able to attend and see their dedications. Having a way of making dedications online meant that they could be viewed instantly and could also be shared with friends and family far and wide.”

Overall, 2018 saw online donations range from 24 to 236 in number per hospice, and there is of course enormous potential for increasing this as online-first individuals grow older and become responsible for their elderly relatives.

Gender differences

Our analysis also reveals an interesting gender difference. Across all hospices, the majority (between 69% and 94%) of donors were female, and they were far more prolific than male donors, writing multiple dedications per donation. Yet, on average men gave significantly more, at £28.15 compared to £15.88.

Optimising sites and upsells to appeal more to the female audience could help to reduce this difference, such as by including upsells that are more appealing to women as well as gender neutral options – paying for a Chiropodist day visit to attend all inpatients, or for a Reiki session for example.

Opting in

When asked to opt in to further communications, many donors did so, creating a new and valuable prospect pool for those hospices. Consent for email was fairly high for those asking for opt in to all four channels of email, post, SMS, and telephone in line with GDPR, ranging from 64% to 76% per hospice.

In this digital age, less than half of hospices included ‘post’ as an opt-in option. However, with the majority of dedications and accompanying donations made offline by cheque users, this remains an important channel to include and indeed a significant 28%-38% opted in to it when offered. Over 25% opted in to both post and email.

Conversely, hospices that did not ask for all four opt-ins saw only 38% or less sign up to email.

Encouragingly however, for hospices that included a ‘don’t contact me’ as a fifth opt-in checkbox, just 15% opted out from receiving all marketing promotions.

Results also show it is worthwhile considering adding opt-in options for specific activities at the checkout. For one hospice, including ‘Are you interested in these other activities’ saw over 18% opt in to being contacted on all three of ‘Hospice updates’, ‘Courses and conferences’ and ‘Volunteering opportunities’, while an additional 42% opted for at least one of the above, which suggests potential for recruiting and engaging future fundraisers and volunteers by adding these options: a course with potentially greater value than the donation itself.

In summary

The Light Up a Life campaign is producing impressive results for many hospices but with a few simple changes, they could be improved even further, and for even greater long-term value.

It is encouraging to see engagement rising, and clearly with empathetic wording and imagery this can continue to rise. Adapting language and upsells to appeal more to women, and offering free dedications can also work to a hospice’s advantage, while offering offline donations and dedications that can be added to an Online Book not only helps to raise more support but to encourage offliners to consider the online route. As supporter demographics continue to evolve, we predict a rapid swing to donations being made online.

And, when charities of all kinds are seeking ways to increase their supporter base, this campaign has valuable potential for just that. By offering the right opt-in options, it is possible to find more people who might not only donate in future, but who might help in other valuable ways such as volunteering.

This year’s campaign certainly provides plenty of food for thought for fundraisers, and as such, The Online Book Company will continue to monitor and share the results on an annual basis.

(Words by Melanie May)

 

 

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Tim CLight Up a Life: Helping A Traditionally Offline Audience Move Towards Digital

Our Story – How We Became The Online Book Company

This month, rather fittingly, as it’s a new year, we’ve been talking beginnings. We’ve just sent out our first Online Book Company monthly newsletter and are looking forward to sharing our clients’ wonderful stories, what’s new with our books and, by popular demand, a seasonal photograph of Cornwall.

Everyone who works here is familiar with our deeply personal origin story but we thought it may be time to share it with our many clients, friends and connections:

Finding Meaning in Tragedy

The idea behind the venture that was eventually to become The Online Book Company was born of our founders, friends, Jonathan and Hugh, both losing their brothers. Keen to keep the memories of their loved ones alive, they realised that this very human need would be shared by others the world over and so, in early 2006, the concept behind our initial business, Friends and Relations, was born.

Making the most of emerging technology, Jonathan and Hugh came up with a way of creating individually dedicated, interactive online sanctuaries, far removed from the bustle and noise of social media platforms. Intuitively designed and translating the familiar experience of perusing a book or writing an entry, online, the books focused on offering a seamless user experience.

Keeping Memories Alive

Stories, photos and videos could be added, shared and commented on, milestones remembered and celebrated, and feelings expressed. Time and again, family members and friends, no matter where in the world they were, could turn to these online books for solace, and find comfort in actively keeping memories alive.

Making A Difference

Some of Friends and Relations’ early clients suggested that it would be great if the books could be used for a wider good. Their desire to make a difference – offering the opportunity for people visiting their loved ones’ books to make a donation to a charity or organisation that had meant a lot to the person being remembered – was just one of the developments that saw Friends and Relations evolve into The Online Book Company we are today.

Fast Forward To The Present Day

Our unique, interactive online books serve charities, businesses and other organisations: promoting causes, fundraising, recognising donors and legators, and celebrating supporters and service.

Their original purpose, however – a means for people to connect with one another, tell their stories and honour individuals and causes – remains firmly at the heart of everything we do.

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Eva SeymourOur Story – How We Became The Online Book Company

“Sgt Allen Was My Father”

How one Online Book helped shape our business

The story of one particular Online Book – the British Cyprus Memorial Book – played a significant role in the developments that have seen us become The Online Book Company we are today.

This book was established a decade ago (2009) to commemorate the fallen British servicemen of what became known as the Cyprus Emergency that ran from 1955-1959. Much engaged with to this day, the Online Book enables friends, family and comrades to discover and share stories of, and pay tribute to their loved ones as well as remembering them on special days. Its establishment marked the first time official recognition was given to those who had lost their lives in the campaign.

A son’s discovery

Company founder and Managing Director, Jonathan Haward recalls,

“An entry in the book on 28th July 2009 by David Clifton is one I shall always remember.

Opening with the words: “Sgt Allen was my father” it went on to say how, in coming across The British Cyprus Memorial Trust’s remembrance of Sgt Allen in the online book, he had learnt, for the first time, how his father had died.

Too young to remember much of his father himself, and with a mother who had been reluctant to talk of that terrible time, he had grown up not knowing anything about his father’s death.

Sgt Allen, a 28-year-old Regular from Clare, Suffolk was murdered by three masked gunmen who had intended to take him hostage in retaliation for an EOKA man facing the death penalty for the murder of RAF Cpl Hale three months earlier. The unarmed Sgt Allen put up such a fight that they shot him dead. His killers were never caught and he is buried at Wayne’s Keep in the British military cemetery in Cyprus.

How one online book helped shape our business

Finishing with the words, echoed in other tributes, “I am very proud of him,” it brought home to me, with heart-rending poignancy, the immeasurable value of what we had created and was instrumental in my decision to sell my other business concerns and make Friends and Relations my over-riding passion.”

Helping the Cyprus Veterans organisation

Now running to over 1600 pages, The British Cyprus Memorial Book, has been instrumental in the Cyprus Veterans organisation’s work in finding and contacting the families of the 372 British servicemen who died on active service during the four-year Emergency, and offering them recognition for the sacrifices made by their loved ones.

A growing number of families have now attended special ceremonies and been awarded the Elizabeth Cross* as well as honouring their loved ones with General Service Medals and Memorial Scrolls.

The book also carries an additional section “Also Remembered” that pays tribute to the 26 servicemen killed on the island before the end of 1959 but not included within the UK Government’s time frame of the conflict.

Late last year we learnt the wonderful news that some 10 UK-based veterans, now in their 80s, were able to attend the Remembrance Sunday Service in North Cyprus last November. And at the beginning of 2019 we helped Cyprus Veterans track down the son of Sgt Alexander Mills Brown who had posted a moving tribute to his father in late 2015. Preparations are now under way for Sgt Mills Brown’s son, Duncan, to receive the Elizabeth Cross.

* Note: The Elizabeth Cross was introduced in 2009 and is awarded in national recognition of the loss and sacrifice suffered by the families of those service personnel killed on operations in the line of duty.

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Eva Seymour“Sgt Allen Was My Father”

How an 80 Year Old novice IT user is remembering his fallen friends….

Between 1955 – 1959, Royal Marine, Brian Moon fought alongside his comrades in the Cyprus Emergency. He recently posted in The British Cyprus Memorial Book of Remembrance, in tribute to a fallen comrade, Raymond Thomas Greening, who was one of 372 brave men who never returned home.

It’s been gratifying to see how people of all ages have engaged with this online book over the years. It’s drawn in contributions from people of all ages, from comrades of those who died, to relatives, friends and descendants, who’ve all left beautiful tributes.



The British Cyprus Memorial Online Book of Remembrance

As we approach Remembrance Sunday, take a moment to read Brian Moon’s deeply moving tribute, which shows that age need be no barrier to online supporter engagement: (On a Mobile leaf through to page 609).

jonathan@theonlinebookcompany.com

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Tim CHow an 80 Year Old novice IT user is remembering his fallen friends….

How Online Books Are Helping Drive Legacy Giving

The value of legacy giving is indisputable. Gifts in wills make up just over a quarter of all charitable donations among the top 100 UK fundraisers (Charity Financials Top 100 Fundraisers Spotlight report) and constitute 14% of all fundraised income received by UK charities.

What’s more, unlike most areas of fundraising, legacies are projected to continue growing by around 2.7% per annum over the next five years – from £2.8bn in 2017 – to reach £3.3bn in 2021 (Legacy Foresight’s Legacy Giving 2017 report).
At a time when a challenging socio-economic landscape increases the pressure on charities to be continually growing their income streams ahead of inflation, this marks them out as particularly significant element in the fundraising mix. However the subject of gifts in wills can sometimes prove difficult to introduce into fundraising communication meaning that opportunities for doing so end up being overlooked.

An Easy Way to Promote Legacy Giving

Our online legacy books were originally designed to help charities build stronger relationships with their supporters – being able to recognise, celebrate and engage with supporters and their families in real time, from anywhere in the world. Many of these charities have identified having an online book as being an important factor in helping them promote awareness of and further drive legacy giving, from gifts in wills to living legacies.

Michael Clark, Gifts in Wills and In-Memory Manager of the Cystic Fibrosis Trust sums up his organisation’s collaboration with The Online Book Company thus:
“The importance of gifts in Wills to the long term aims of a charity, and thanking the supporters for including a gift is of paramount importance…We must take the same time to thank donors during their lifetime and after their death as we do in influencing beforehand, and I am delighted to be working with the Online Book Company to make this happen.”

A Bespoke, Cost-Effective Approach

Ranging from the simple to the multi-functional, our online books are always tailored to fulfil each and every charitable organisation’s specific needs and budget, while being designed to reflect distinct brand identities. Creating a dedicated and permanent online space, they fully integrate into a website and are accessible from anywhere in the world, 24 hours a day, 365 days a year.

A Better Way of Saying Thank You

Online books make it easier to have a conversation with supporters about legacy giving. The impact of gifts in wills and living legacies can easily be demonstrated and the books are a user-friendly and accessible means of recognising, celebrating and thanking legacy donors. Donors’ families and friends regularly revisit and contribute to these books on an on-going basis.

“There is nothing quite like the sanctity of a traditional Book of Remembrance. The online book is not designed to replace this but to extend its reach, all the better connecting people and causes, and offering solace.”
Jonathan Haward, The Online Book Company

A New Chapter

After all, people’s values, personal interests and experiences bring them to believe in, volunteer for and support particular causes and charities. Honouring their legacies in an online book ensures their contribution is never forgotten:

“RNIB’s [online] Book of Remembrance gives us the opportunity to recognise those who have left a gift to us in their Will. These gifts are vital as they fund nearly a third of our work, making it possible for more people with sight loss to achieve their potential and face the future with confidence.”

To find out more about our online books and how we can help you, call 01872 226800 or email: jonathan@theonlinebookcompany.com

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Eva SeymourHow Online Books Are Helping Drive Legacy Giving

How Online Books Helped Extend the Season Of Goodwill

You may not wish, in the words of Wizzard’s seasonal anthem, that it could be Christmas every day, but wouldn’t it be great if you could find a way of making that festive spirit of giving last longer?

Towards the latter part of last year a number of hospices chose to extend the scope, reach and lifespan of their Light Up A Life campaigns by complementing their traditional fundraising with one of our dedicated online books.

Hospice Light Up A Life online book of dedications

With all the data now in, the results of these online campaigns were quite outstanding and we couldn’t wait to share some of the highlights:

Increased Donations

Online donors were a generous bunch – almost half opted to give more than the suggested minimum donation with campaigns that didn’t stipulate a minimum sum attracting overall higher single donations of, on average, £16.57. And we must mention the fact that one online book netted a remarkable £2000 single donation!

GDPR Should Not To Be Feared!

While the engagement that the online books fostered was encouraging in itself, it soon became apparent that being bold about embracing GDPR paid dividends.

Hospices that sought 4-way GDPR-compliant opt-ins from their supporters emerged with the highest rates of engagement: a whopping 77% rate of opt-ins as opposed to a mere 47% for a single tick box. 67% of those opting in, favoured email communications, with over a fifth choosing interaction with multiple marketing channels. From these findings it would seem that GDPR presents a valuable opportunity to build a more engaged audience.

Stronger Supporter Relationships

Supporters enjoyed being able to see and share their dedications and donations in real time, engaging with the hospices at their own pace. The books focused on making it as easy as possible for supporters to interact – particularly noteworthy was the online booking for Light Up A Life services and the capability of offering a choice of payment options. Those that offered multiple payment methods garnered the highest levels of engagement and lowest rates of abandonment.

Extended Reach

Going online with a dedicated book extended both the reach and lifespan of the Light Up A Life campaigns. Supporters, family members and friends who weren’t in the hospice’s immediate area could join in and feel closer to the cause and the facility for replicating physical entries, online, was cited by many as a particularly lovely feature.

Reduced Admin

Getting dedications and donations direct online cut down on the amount of time and money hospice staff had to spend on admin. Capabilities such as online bookings made planning a whole lot easier too.

Great ROI

Setting up an online book garnered a three to three and a half times return on investment for the hospices as well as making it easy to measure results.

An Online Book Isn’t Just For Christmas

Some of the hospices that adopted online books for their 2017 Light Up A Life campaigns found that in keeping them open a little longer they were already getting interaction for the 2018 campaign. As a result they chose to keep their books open all year round.

Now their supporters can remember and donate on birthdays, anniversaries and other special occasions too. Light Up A Life 2018 will see them coming up with a customised seasonal design for an additional boost to their fundraising efforts.

 

To find out more about how our books could help with fundraising, supporter engagement and any number of initiatives, call 01872 226800 or email us at jonathan@theonlinebookcompany.com

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Eva SeymourHow Online Books Helped Extend the Season Of Goodwill

Brother James Kimpton, Online Book of Remembrance

We are honoured to create the Book of Remembrance to Brother James Kimpton after a lifetime of service ‘Reaching the Unreached’ (RTU).
Brother Kimpton started working to better the opportunities of those in abject poverty in Sri Lanka in 1952.
Following the expulsion of all foreigners in 1964 he moved to India, managing a training school for destitute boys in Madurai.

Setting himself and others the highest standards of integrity and commitment working with RTU over 52 years has organised the building more than 8700 homes and 2500 wells.
Deeply spiritual he relied on his Christian faith in building a thriving organisation admired throughout the world.
Never retiring, he passed away in India in October 2017 being sorely missed by those he helped and worked with to the end.

This book is rather special in featuring messages in both English and Tamil, being the local language.
https://www.theonlinebookcompany.com/OnlineBooks/Kimpton/Contributions/RTUpeoplepastandpres/0
The online books support both typed and pasted non-latin characters ensuring inclusion of communities worldwide.
Reading the inspiring messages in the book is a fitting tribute to a very special humanitarian who cared more for others.

The Online Book of Remembrance to Brother James Kimpton
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Tim CBrother James Kimpton, Online Book of Remembrance

Rotary International

Rotary International call for help

We were flattered to receive a telephone call from Rotary International in Tanzania asking if we could help them by creating an Online Book of Condolence to celebrate the life of Sam Owori, their incoming International President, who died before taking up his office.

We put together an Individual condolence book for Sam which has received some lovely messages from literally all over the world.

Rotary International book of Condolence to President Elect, Sam Owiri
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Tim CRotary International