Fundraising and Charities

Safari in the UK – our pick of this summer’s charity art trails

As our thoughts turn to summer holidays and fun times, many of us are looking for things to do that will entertain all ages, involve fresh air and new sights, and that also won’t break the bank.

Ticking all those boxes and with the added bonus of benefitting a range of good causes, there are some great art trails going on around the UK over the next few months, so if you’re not sure what to do or where to go this summer, why not combine travel with charity and visit a trail or two?

Here’s our selection of the art trails on offer between now and November, taking in a range of cities and even including an island or two – and each of them benefitting local charities.

Wallabies Gone Wild 2019

Wallabies Gone Wild 2019

Wallabies Gone Wild is taking place on the Isle of Man for 14 weeks from 24th May to 1st September with wallabies all over the island. There are 26 large wallaby sculptures designed by local and national artists and sponsored by local businesses, and 38 small ‘Wallababy’ sculptures that have been designed by the island’s schools and community groups. It benefits Hospice Isle of Man.

Elmer the Pathwork Elephant 2019

Elmer the Pathwork Elephant 2019

Elmer the Pathwork Elephant is appearing in a few locations this summer. From 15 June to 7 September, Ipswich is playing host to 55 individually designed elephants based on the much-loved children’s character. Visitors will also be able to meet the Learning Herd: 84 ‘young Elmers’, who will be popping up in special locations all across town. 2019 marks the 30th anniversary of both St Elizabeth Hospice – the charity benefitting from Elmer’s Big Parade Suffolk – and Elmer.

In celebration of Elmer’s special anniversary, there will be two other Big Parades taking place around the country: in Plymouth and Tyne & Wear. Elmer’s Big Parade Plymouth takes place from 8th July – 16th September with 40 sculptures dotted around the city for St Luke’s Hospice Plymouth, while the Great North Parade in Tyne & Wear will see over 50 elephants waiting to be found from 21st August – 1st November, benefitting St Oswald’s Hospice.

Our-Wullies Big Bucket Trail 2019

Our-Wullies Big Bucket Trail 2019

Up in Scotland, Oor Wullie’s BIG Bucket Trail is taking place across a number of cities. It kicked off on 17th June and continues until 30th August. Oor Wullie can be found in Edinburgh, Glasgow, Dundee, Aberdeen and Inverness, and benefits Edinburgh Children’s Hospital Charity, ARCHIE Foundation and Glasgow Children’s Hospital Charity.

Durrell Wildlife Conservation Trust

Go Wild Gorilla Project

In Jersey, gorillas are taking over, benefitting the Durrell Wildlife Conservation Trust. The Go Wild Gorilla trail sees 40 life-size gorilla sculptures, painted by a range of artists, dotted around the island for three months from 27th July to 14th October. Sculptures of young gorillas will appear first in local businesses and shop windows, painted by schools and community groups. Each of the 40 life-size sculptures will be sponsored by a local business, helping to raise money for a new indoor home for Jersey Zoo’s own gorilla family.

World Horse Welfare

Appearing in three locations, World Horse Welfare has created a 40-sculpture, multiple-location The World Horse Trail to tell the stories of horses helped by the charity and to highlight other areas of its work with horses in sport.  There is the Windsor Borough Trail, the Show Trail and the Farm Trail to discover. The trails will see horse sculptures appearing in a number of locations including at the charity’s Rescue and Rehoming Centres around the UK, and in several locations around the Royal Boroughs of Windsor and Eton to the end of July.

Celebrating the 200th anniversary of the birth of Queen Victoria

Also around Windsor, a three-month display of painted lions is taking place from August to October to celebrate the 200th anniversary of the birth of Queen Victoria with 100% of the proceeds going to Thames Hospice, Windsor Lions, Tusk and Look Good Feel Better. The Lions of Windsor trail includes lion and cub sculptures decorated by UK artists, designers and illustrators, including Dame Zandra Rhodes, and sponsored by businesses, organisations and schools across the region.

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Julie PentecostSafari in the UK – our pick of this summer’s charity art trails

Alzheimer’s Society – client spotlight

Gifts in Wills (or legacies) make up a large proportion of charity income, so it can be easy to get swept away in big numbers. As charities, our supporters are at the heart of what we do and, though legacy giving is very different to other types of fundraising, this sentiment still rings true. When we receive a legacy we may not be able to thank that person directly, but we can show our appreciation of their gift in different ways.

Our Book of Remembrance is one way we can do this: we offer family and friends the option to put their loved one’s name in the book. We have both a physical and an online book, with many requesting for their loved one’s name to be written in both. The names and messages in the physical book are written by a professional calligrapher, and friends and family members have the opportunity to either come in and see the book or be sent photos of their loved one’s entry. The online book is a wonderful way for those unable to come and see the physical book to view the entry 

Welcome to Alzheimer Society Book of Remembrance

Another way the Legacy team remembers our wonderful supporters is in our team meetings, which always finish with ‘story time’. This is an opportunity for the Case team to share some of the incredible Legacy stories which they are sent. When possible, the Case team ask friends and family members to share some memories of their loved ones, and we are very lucky that many do choose to share their stories. The Case team tell us some of these wonderful stories, meaning that we leave our meetings remembering the incredible people who chose to support us in such a special way.

Occasionally we may then ask the next of kin whether we can use their story to help with fundraising. There is nothing more compelling than the heartfelt reasons why someone has supported us in this very special way.

If you’d like to find out more about how gifts in Wills help Alzheimer’s Society fund a quarter of our vital work, or would like any more information, please contact legacies@alzheimers.org.uk

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Julie PentecostAlzheimer’s Society – client spotlight

Take a look at our latest book for The Leprosy Mission…

It’s been another busy month at the Online Book Company and we’d love to share our latest project with you, the online Book of Remembrance for The Leprosy Mission

Book of Remembrance for The Leprosy Mission

A Christian international development organisation, the charity helps thousands of people affected by leprosy across Africa and Asia, supporting more than 50 projects in 10 countries every year. It provides a whole range of services from healthcare and rehabilitation, to education and vocational training, small business loans, housing, fresh water supplies and sanitation.

The scale of its work means gifts in Wills are an important and highly valued source of income for the charity.

To pay tribute to those kind enough to remember The Leprosy Mission in their Will, it asked us to help it launch an online book: a special place where these generous people can be remembered and honoured.

The book complements the charity’s physical Book of Remembrance, which is kept at its head office, and makes these tributes more widely available. It also includes an explanation of the charity’s work, and words of thanks for its supporters. 

In addition, the book contains some lovely photos as well as paintings by the late artist and writer Eddie Askew who served The Leprosy Mission for 37 years with his wife, Barbara, firstly at Purulia Leprosy Home and Hospital in India, and later as The Leprosy Mission International’s office in London.

As always with our books, the listings of those remembered within are set out in alphabetical order, making it quick and easy to navigate, and if you hover your mouse over a name, you can also see where they lived, and the date they died.

Please do take a look. It’s a fantastic book for a very worthy cause!

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Julie PentecostTake a look at our latest book for The Leprosy Mission…

New research shows positive outlook from charities despite challenges

While it’s easy to focus on doom and gloom with the continuing uncertainty over Brexit and the economy hanging over us, two reports came out last month that reveal that, despite some challenges, the charity sector for one is not standing still.

In fact, the reports – Charities Aid Foundation’s 2019 UK Giving Report, and the IoF and PwC’s Fundraising for Impact – show that charities in general are forging ahead to ensure future sustainability, making positive changes to build trust and relationships, and working hard to innovate and raise more funds.

For Fundraising for Impact, the IoF and PwC surveyed over 100 fundraising charities of varying sizes. Despite concerns over increasing costs and how the economy uncertainty might affect how people give and demand for services, it found charities predicting a 10% growth in income over the next three years, and continuing to invest.

Fundraising priorities for the future

The IoF and PwC study asked charities to identify their main fundraising priorities, highlighting the top three as improving the experience of their current supporters (63%), reaching out to find new ones (59%), and innovation and trying new things (53%). Exploring new partnerships was also key.

Crucially, it seems these priorities are also being backed up financially, with the most important areas of investment stated being finding new supporters (91%) and improving the experience of current supporters (90%). Three quarters of respondents to this survey also said their charity’s investment in generating voluntary income was of the utmost importance.

Challenges to overcome  

Certainly CAF’s UK Giving 2019 report, which covers data collected monthly from 2016-2018 and comprising more than 12,000 individual interviews, points to a need to invest in the supporter experience. It found that the number of regular givers in the UK fell for the third year in a row during 2018 with 65% of the British public either giving money to charity directly or sponsoring a friend or family member in 2018, down from 69% in 2016.

Trust has also continued to decline with just under half (48%) of people in 2018 saying they believe charities to be trustworthy – down from 51% in 2016. Less people engaged in other social actions too in 2018, such as signing petitions, and taking part in local public consultations.

Giving insights

Those that do give financially are giving more however, according to CAF, with overall donations levels remaining fairly static at around £10 billion last year.

Some causes, of course, also fare better than others, with CAF’s report putting children/young people, and animal welfare in joint top spot for 2018. 26% of people said they had given to each of these causes in the month before being questioned in 2018. Following very closely behind is medical research, and in fourth place, hospitals and hospices. The least popular causes are arts, and sports and recreation, both scoring just 2%.

The causes that donors give the biggest donations to however, are somewhat different. Religious causes saw by far the largest donations in 2018, with an average gift size of £74 – up from 2017’s £59. Overseas aid and disaster relief and the arts both saw average donation sizes of £30, while in 2018, donations for schools, colleges, universities and other education remained the same as 2017 (£21) after falling from £46 in 2016.

A positive outlook

Encouraging people to give more, and more people to give then will undoubtedly continue to be a key issue for charities into the future. But, while the reports highlight numerous challenges, as well as work to be done, there are clear indications in both that charities are already proactively working to address them, putting supporters at the heart of their organisations, and focusing too on innovation and collaboration – positive news indeed.

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Julie PentecostNew research shows positive outlook from charities despite challenges

‘Loved ones’ doesn’t just mean families and friends.

‘Loved ones’ is such an all-encompassing description – friends, family and partners of course, but what about those we loved whose posters were on our walls as teenagers? The pop star pin ups of our teenage years? What happens to the love and affection we feel when they pass away? The British Liver Trust’s online Book of Memories has a new tribute page to one such pin up boy, the wonderful David Cassidy, who sadly passed away in 2017 and bravely shared his story before he passed.  

Davis Cassidy
David Cassidy by Allan Warren [Creative Commons BY-SA 3.0]

David had 10 albums with the Partridge Family and five as a solo artist and was definitely in the category of ‘poster boy’ – although he said he longed to be a rock n roller like Mick Jagger. From ‘Daydreamer’ in 1972 to Blood Brothers in the West End and his Vegas shows in the 1990’s, David continued to break hearts and fill venues with his soulful voice. In 2017 after a performance in which he was clearly struggling, David said he was living with dementia, but in an interview later that year he felt able to share the news that he had liver disease due to alcohol addiction. We are grateful to David and his family for sharing the cause of his illness and death, as many people struggle with alcohol and are afraid to speak about it as they feel they will be judged harshly. Only by being more open will we be able to make changes and support those who need it.

David’s Tribute page was set up by Camellia, who has been a fan since the 1970s. “I wanted to set up this page in Memorial of David Cassidy,” said Camellia, “as he has lots of dedicated fans who followed him here in the UK and supported him in all he did. Towards the end of David’s life he was very open about his addiction to alcohol and the effects it caused him physically and emotionally. He died way too young as many do from alcohol-related liver disease. An online memorial for fans to leave messages seemed a fitting tribute to him in recognition of his struggle. A final token of love from fans. And to highlight the amazing charity that helps all affected by this.”

British Liver Trust is very grateful to Camellia and all those who find comfort in setting up online tributes to loved ones – wherever and however they were loved.

To see David’s page and the lovely memories and comments of his fans, please go to:

https://www.theonlinebookcompany.com/OnlineBooks/BritishLiverTrust/Celebrations/BookofMemories2/16

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Julie Pentecost‘Loved ones’ doesn’t just mean families and friends.

The wonderful consequences of Googling those we’ve lost

Among its many benefits, something quite wonderful about the internet is the opportunity it gives us to reconnect with people we’ve lost, either directly or indirectly.

From those early days of the likes of Friends Reunited, to today’s popular social networking sites, and of course Google, the internet has long provided us with a means not only of reconnecting, but of finding answers to the burning questions we may have about a friend, relative or acquaintance, or even someone we just know the name of, particularly when that person has passed away and is no longer on hand to answer for themselves.

In fact, with so much history and so many personal stories now online, the internet can provide great comfort to those seeking to fill in gaps in knowledge about a loved one’s life and build a better picture of them.

Increasingly too, these internet searches are bringing people to online remembrance books as people Google their relatives and discover either a book dedicated to that person, or a book they had contributed to.

Not only can these books provide longed for answers and delightful revelations, but they can also serve to connect people to others who knew and loved them, as well as to previously unknown details about their lives, as this example, a comment left in a RAF Benevolent Fund book for a soldier who died in Gallipoli, shows:

“I can’t believe how much my grandad did in his life. I just Googled his name and found this website. I just hope he is looking down on me with pride. What an amazing man he was, proud to call him my grandad.”

And reconnecting with lost loved ones in this way in some cases leads them to discovering even more invaluable information such as, in this particular case, where someone is buried:

“I have just stumbled across this page whilst trying to search for my mother’s brother Emlyn Wayne Francis who we lost touch with for over 20 years. It filled me with pride upon seeing this and I couldn’t wait to share it. I hope to visit his grave one day and thanks to this page I now know where he is resting.”

Most often though, the books provide much comfort at a difficult time, particularly when people had lost touch or been apart for a long period of time, as we see here:

“It is a real comfort for me to input my father’s name on Google and to source this tribute to him. I live in Australia so, apart from one brother and an aunt, my links to the UK have been somewhat diminished since his death. John’s death was quite sudden and very sad for me as I hadn’t seen him for five years.”

However, the emotions such discoveries can engender are also having benefits for charities.

Finding this new closeness with someone they cared about can lead people to want to do something good themselves, to follow in their loved one’s footsteps and support the same cause, to donate to a charity that they have found out once cared for them in some way, or to give to one in memory of a loved one who has died of the particular condition that charity focuses on.

This might be a one-off in-memoriam donation, or it can prompt people to go further and become a regular giver, or even to leave a legacy themselves.

This appeared in a book of remembrance for the Guide Dogs Association:

“Auntie Lily was a supporter and left a legacy to the Guide Dogs.  I have known her for 57 years and was unaware of this until she passed away. It was unbelievable how the subject never cropped up in conversation.  Being made aware that she supported Guide Dogs has made me more of an avid supporter as well.  Knowing that Auntie Lily had left a legacy encouraged me to leave a legacy also.”

There are many reasons why people take to Google in a quest for information but it’s wonderful to think that not only is the internet helping people by answering their questions and providing comfort at times of need, but also having another very positive, if unintended, consequence of bringing new support to charities.

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Julie PentecostThe wonderful consequences of Googling those we’ve lost

How Online Remembrance Brings History Alive

The Firefighters Memorial Trust online Book of Remembrance offers a user-friendly way for families and friends of those who have died in the course of their duties, to add their personal tributes and memories.

Alan House, Chief Operating Officer and archivist for the Trust, and himself a recipient of the Queen’s Fire Service Medal, says “Our work seeks to honour all members of the Fire and Rescue Service who have died protecting our communities, dating back to 1720. The Online Book has taken our tributes around the world…Every day individual names are displayed commemorating the anniversaries of each death and this recognition brings comfort and creates a strong sense of community.”

Primarily designed for remembrance, it also very ably demonstrates the versatility of online books: Since its inception, the book has become an invaluable source of information for family history and fire brigade history research.

Giving recognition should come naturally

One of the Trust’s stated aims is their commitment to ongoing research of names that may qualify for inclusion in the Memorial which is situated opposite St Paul’s Cathedral in London, in the Book and other Trust records. The highly engaging and interactive nature of their online book has meant that the Trust has become instrumental in unearthing items of historical significance and bringing forgotten histories to life.

One such episode from Bradford’s local history centres on firefighter Knighton Pridmore who was one of 40 people killed in the Low Moor Explosion in August 1916. Low Moor had housed a munitions factory manufacturing piric acid for use in the war effort. When Alan House added Knighton Pridmore’s tribute to the Book, Nicholas Pinches whose wife is Pridmore’s great grand-daughter, complemented the tribute with a photograph of the firefigher in his uniform together with some details about how he’d come to be in the fire service. A groom and farrier, Knighton Pridmore had, from 1887, looked after the horses that drew the fire engines. With the advent of motorised engines Pridmore chose to become a firefighter himself. Nicholas Pinches has now shared a further photograph which shows Pridmore (left) with the last two remaining fire service horses, Nelson and Admiral, before they were sold, standing alongside the first motorised fire engine in 1913/4.

Alan House comments, “We are delighted with the response our Online Book of Remembrance generates and are looking forward to working with The Online Book Company to further develop what we have created.

Galvanising global support

Reinforcing all aspects of our work, the Book provides a year-round, worldwide presence, complementing initiatives such as our recently introduced Firefighters Memorial Day (4th May). In just two years, the Day has become a firm fixture in the calendar attracting support from serving and past members of the Service, as well as members of the public.

The Sunday nearest the event, this year falling on 5th May, will see the annual Service of Remembrance and Wreath Laying Ceremony at the Firefighters Memorial in London. This is a wonderful occasion where families and supporters take part in a moving act of tribute, remembering fallen firefighters with great pride.”

www.tolbc.com/fmt

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Julie PentecostHow Online Remembrance Brings History Alive

The importance of remembrance

On the Cystic Fibrosis Trust’s 25th anniversary in 1989, we unveiled a new Book of Remembrance, to act as a special place to remember those who have died of cystic fibrosis (CF). This was to be a special place to remember special people, and a reminder of why we must continue fighting against this condition.

Michael Clark - Cystic Fibrosis

Michael Clark
Gifts in Wills and In-memory Manager

I joined the Trust in October 2013. The most special part of my job is usually also the saddest; it is speaking with the bereaved families. What shines through in the conversations, however, is the phenomenal lives that many people with cystic fibrosis tend to lead, and the memories they leave behind for their families.

I have long since believed that there is no stronger emotion than the love we have for others; I changed careers from a private practice to the charity sector in 2007 as a result of personal bereavement, and I have never looked back or regretted it. After all, we may want a nice house, holiday and plenty of money, but you can’t buy love, friendship or companionship. And showing support at and beyond bereavement is one of the most rewarding ways to engage work time.

Understanding our supporters

The Cystic Fibrosis Trust works hard every day, only through the fantastic support of those who donate, fundraise, and raise awareness, to invest in cutting-edge research and campaign on the issues that matter, as well as to provide information and support to those affected by this life-limiting condition. We understand that many support us in memory of a loved one who has died of the condition, and we believe that anyone who continues to support us is doing something sensational; we truly believe that gifts in memory of loved ones are an amazing act of kindness and something we feel humbled to receive.

We want and need to support our in-memory supporters: that’s why last year we launched our online Book of Remembrance. We know why we must continue fighting. We are saddened every time we hear of the death of someone with cystic fibrosis, and our online book allows us to showcase these people and ensure they will never be forgotten. We cherish their lives, and they remind us that we must continue fighting. Our online book provides a special place for friends, family, loved ones or the Cystic Fibrosis Trust to remember special people.

 

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Julie PentecostThe importance of remembrance

“It’s Like Our Family Album”

The Laughter Africa Online Book

“I can’t emphasise enough how many people say to me that they love the Online Book – it’s their favourite part of the website.”

James Tyrell, Founder, Laughter Africa

Whoever it was, that said that books make a house a home, injecting soul into mere structure, could have been talking about Laughter Africa. Our Operations Director, Julie Pentecost recently caught up with the charity’s founder James Tyrell, to find out how their Online Book makes everyone come together and feel involved.

How Showing, Not Just Telling Can Make All The Difference

If Laughter Africa’s website is where visitors can go to get all the information they need about the charity, their Online Book, embedded on the site, is where they acquire a real feel for the work being done, one story at a time.

When so many are at risk, being able to recount individual stories with names and images, as well as regular updates on individual progress, helps make Laughter Africa’s work more relatable, vital for driving supporter engagement as well as donations.

The Online Book has brought a sense of belonging to our children and our supporters. It humanises our work; the young people who are being helped are not faceless. They are more than just a “street child” – they each have a name, they each have a story and it deserves to be heard.”

a reason to laugh

Where Everyone Comes Together

The book, the story of the charity from its beginnings to the present day is, at the time of writing, running close to a thousand pages. It’s like a family album with pages full of laughter, joy and some tears too, and like a family album, it’s constantly being added to. It brings everyone, from the 800 or so children it has helped over the years, to all its volunteers and supporters, together in one place. A place that they can call their own.

“Supporters tell me that they really appreciate being able to see where their money is being spent. It’s a great way of reaching out to all our supporters and prospective supporters, and teachers in schools have told me that they enjoy reading through the stories of our beneficiaries with the children in their classes.”

On a practical level the book gives voice to every individual story, keeping them together in one place and saving the website from becoming overloaded. Easy to use and interact with, Laughter Africa has also found it an invaluable tool for their fundraising campaigns.

About Laughter Africa

The Laughter Africa charity was established in 2015 to work with street children in Sierra Leone. Their vision is for a world where street children are respected as human beings and given the dignity of a safe, secure place where their basic needs are met and where they can learn to laugh again. Their work is many faceted and includes providing a mobile centre that gives children living on the streets, a safe space to turn to every day. Laughter Africa also runs an Interim Care Centre where these children can live while attempts are made to trace their families. The final aspect of the charity’s work focuses on reuniting street children with their families and providing the ongoing support and follow-up necessary to give this the best chance of success.

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Eva Seymour“It’s Like Our Family Album”

Motivating Supporters To Become Fully Engaged

Working in the third sector, we know that for people to actively support a cause on an ongoing basis, be that through volunteering, donating or advocating for it, they need to be given the right motivation to do so. To move them from having a passing interest and good intentions, into being fully-fledged supporters, is no small feat.

So how can you build the sort of engagement that turns single donations into lifelong support? Donors into advocates? And prompts supporters to return to you time and again?

In the same way that people love buying but are averse to being sold to, making them feel like it is their choice rather than an obligation they’re meeting, leads to a win-win situation. With more than a passing nod to the learnings of behavioural science, helping supporters to engage on their own terms brings them closer to your mission, and leads to everyone achieving their objectives.

Motivating Supporters To Become Fully Engaged

Getting To The Root of Motivation

People get involved with charities for a number of reasons: from the simple channelling of the feel-good factor that the very act of helping brings, to having empathy for, and identifying with or being moved by, a particular cause.

Reciprocity – drawing on people’s inherent need for fairness, that need to give back when you or your loved one has received something – plays an important role in driving support. This is particularly evident in an example from one of our online books where a daughter was moved to post the following, on her mother’s page:

“Dear Mum – today, almost 8 years after your death, I received the ‘Brighter Future Fund’ pack from the National Osteoporosis Society. I am thrilled to have been chosen as an Ambassador for the Fund. You would be so proud mum – that your memory is raising money for the National Osteoporosis Society. Love – Heather x”

This is just one of countless messages we see every week where people are prompted to engage voluntarily and on an ongoing basis, with the causes they care about.

The RNLI drew our attention to one such post where, through their Online Book, one family continually re-engages with the charity, advocating for their cause, some 90 years after an act of bravery:

“Charles Southerden – 1928 – Rye Harbour: 89 years this November and your selfless sacrifice is always in our hearts. Your family will never forget such bravery and you will always be our hero. Your memory will be passed down to another generation and so will never be forgotten. From your great niece.”

Creating a Special Place For Your Supporters

The organisations we work with acknowledge that it would be well nigh impossible to achieve this level of engagement without their Online Books. The ease of access that an online book provides, encourages interaction and makes supporters feel that this little corner of the internet, far removed from the noise and interference of a fast-paced consumer environment, is a very special place where they can make a difference.

Supporters are moved to engage with the causes they care about time and again for any number of different reasons – from hearing a piece of music that reminds them of a loved one or the scent of a particular flower on the breeze, to special occasions such as birthdays and holidays.

“Mummy, a song has just come on the radio by the Scissor Sisters called ‘Take Your Mama (out all night)’ which always reminds me of you and in particular our wonderful holiday in Ibiza!”

This message is one of many regularly posted by the family of a lady who died in 2013. The above, triggered by something as simple and poignant as hearing a song on the radio, has the result of not only providing solace but also keeping family members up to date and involved with, the work of Martlets Hospice, their chosen charity.

Nurturing Ongoing Supporter Relationships

Putting engagement centre-stage focuses on the longer term. There’s an old saying, “Make new friends, but keep the old. One is silver, the other, gold.” Nurturing and developing the relationships your organisation has established with your existing supporters requires far less outlay than having to rely on acquiring new supporters or a constant stream of one-off donations.

Showing that you understand the needs of your supporters, that you care about them and recognise their contribution to your work makes them all the more likely to stay engaged and have your cause uppermost in their minds.

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Eva SeymourMotivating Supporters To Become Fully Engaged