Fundraising and Charities

Fears of GDPR

It might be that with many in the Third Sector taking well deserved summer holidays, news is a bit thin on the ground. And so there appear to be stories creeping in that are fearful about the implications of GDPR.

We very much subscribe to the view that GDPR should not be regarded as a threat but much more an opportunity to clean up one’s databases and re-engage with people on a stronger footing, confident that you’re engaging with those who want to be engaged with.

As we all know, good news is less likely to be reported. For example, the RNLI has spoken in the media about how their work towards becoming GDPR compliant has already reaped positive rewards.

GDPR is all about keeping in contact with willing supporters via targeted campaigns and not bombarding outdated mailing lists. GDPR compliance is the impetus for good housekeeping and as such should demonstrate the respect organisations have for their supporters and indeed, wider society. Implementing GDPR compliant contact preferences should be viewed as an ideal opportunity to enhance organisational reputation as well as secure yourself from the potential financial, and reputational, damage of ICO fines.

read more
Tim CFears of GDPR

When Digital Meets Physical

 We live in an increasingly digital world, but tangibility still matters. It may seem somewhat of a surprise for a digital company to suggest something so shocking…but there is a reason we all have a box of letters stashed in a cupboard at home somewhere!

Nothing feels as wonderful as knowing someone, somewhere is thinking of you. A letter can symbolise that someone, and the time they have taken to write, envelope, stamp and post something they wish for you to read.

Hence, we decided to let hospices know about how we can help them to ‘light up more lives’ not only instantly via email, or social media, but to go back to something tangible and tactile, a letter and a lovely leaflet.

‘Light Up A Life’ is one of the most popular and effective schemes used by hospices for promoting awareness of their worthwhile causes. Finding new and inventive ways to maintain and attract fresh interest in this annual appeal can however be challenging- which is why we created our ‘Light Up A Life’ appeal Online Books.

Much like a simple letter can complement and enhance the ways we introduce our digital product; our Online Books offer hospices an alternative and easy way to help improve upon supporter engagement and strengthen donations at this special time of the year. If you would like us to show you how we can help with an important appeal for your cause, just get in touch- we may even send you a letter so say hello!

   Get in Touch

Beautiful Leaflets

Beautiful Leaflets

read more
Bethany HibbsWhen Digital Meets Physical

A Roaring Success: The Born Free Foundation

The lion, represents, courage, wisdom, dignity, justice, authority and more. However these qualities and symbolism make the lion to a few, an attractive animal to ‘hunt’.

Hence, illustrating the reasons behind the worldwide uproar (pardon the pun), when American dentist Walter Palmer, ‘hunted’ and killed Cecil the lion. The plight of the lion is however, not limited to high profile events such as this. Across the world, Lions are in many places still kept as pets, as entertainment providers in vastly unsuitable environments which fail to meet their most basic needs.

Founded in 1984 by the ‘Born Free’ actors Bill Travers MBE and Virginia McKenna OBE, and their son Will Travers OBE,  the ‘Born Free Foundation’ takes action worldwide to save lives, stop suffering and protect species in the wild.

Born Free, fight the ivory trade and sport hunting, hence helping to ensure lions like Cecil are able to live up to their symbolic prowess in the wild, born free and living free.

The book we created for The Born Free Foundation is a special place for their supporters to share and celebrate memories of loved ones, including both humans, and animals. Born Free are a fantastic organisation who we are very proud to work with, so please do consider leaving a message, remember a loved one and even leave a gift in your will to ensure they can continue protecting wild animals worldwide

This is what they had to say about us!

 ‘A huge thanks to our friends at the Online Book Company for the wonderful service we have received in getting this lovely book up and running and on our website’

Keep your eye’s peeled for the Launch of the Born Free Foundation Online Book….don’t forget to have a look at the Born Free Foundation website!

 www.bornfree.org.uk

x

 Born Free Foundation Logo

The Born Free Foundation: Keep Wildlife in the Wild

read more
Bethany HibbsA Roaring Success: The Born Free Foundation

Explore the History of ‘Fort Mifflin’ with The Online Book Company

Screen shot 2015-08-28 at 09.15.03

The historic landmark of Fort Mifflin is the oldest fortification continually used in the US. Over 300 Americans lost their lives here in 1777, when British forces relentlessly attacked the fort from their ships – at a rate of over 1,000 cannon rounds an hour!

The battle escalated into the greatest bombardment of the American Revolution – one which many say changed the course of American history.

Today, Fort Mifflin has been preserved as a National Historic Landmark. The unique fort and its surrounding environment is protected and used to educate and enlighten tourists, families and students about the importance of the site.

Here at the Online Book Company, we have developed a way for individuals to honour patriots and veterans in an everlasting format. The online book allows you to mark memories of loved ones by creating free memorial pages, expressing feelings in words, pictures and video clips – as well as being able to share pages with friends and family.

A memorial walkway has been built at Fort Mifflin with hand-made bricks which can be purchased through the online book. Each brick allows you to make your own mark in history and ranges in size and prices from $75 – $200.

Take a look at the book here.

read more
Vicki MayrickExplore the History of ‘Fort Mifflin’ with The Online Book Company

8 Ways to Boost Your Charity’s Digital Fundraising Strategy

Online Fundraising is a vital element of any fundraising initiative.

Online Fundraising is a vital element of any fundraising initiative.

Did you know, the average online donation rose by 30% in 2014, to almost £70?

However, over 50% of charities don’t feel they are using online donations to their full potential. We’ve put together 8 top tips to help boost your digital fundraising strategy.

Make it Easy

People are busy and like things to be simple – ensure that your donate button is visible with a few easy steps to a successful donation.

Get Social

Social media has the power to reach millions of people from across the world. Successful charity campaigns have used Twitter and Facebook to promote their cause successfully – remember the #icebucketchallenges and #nomakeupselfies? Make sure to post interesting, engaging content with lots of videos, photos and those all-important hashtags.

Seek a Partnership

Team up with other businesses, be that a merchandise company, café or us. We are able to make donating extra personal – with the opportunity to share photos, videos and comments through a virtual space that can be revisited and expanded.

Be Device Savvy

With a whopping £2.4billion donated in 2014 via mobile devices, it is essential that your website is mobile and tablet friendly.

Get Innovative

Although money is usually the obvious choice for donations there are other options – take a look at the online book we created for the Diamond Jubilee. The online platform encouraged people to volunteer their time – resulting in a record breaking 2,779,323 hours pledged.

Tell a Story

We all like to know who were helping and why. Video is a great tool for getting stories across, platforms such as YouTube even have a donate button you can add to your video – making donating simple.

Say Thank-you

Saying thank you provides you with another opportunity to contact those who have donated. Send a follow up ‘thank-you email’, which not only keeps the cause at the forefront of people’s minds, but builds an email database for future use.

Don’t forget Offline

Although electronic donations are the way in which the world is moving – it’s still important to have an offline fundraising strategy. Promoting your cause through press releases and adverts, whilst ensuring you have the facilities for offline donations including phone and post.

read more
Vicki Mayrick8 Ways to Boost Your Charity’s Digital Fundraising Strategy

‘ellenor’ and their Online Memory Book

Here at The Online Book Company we’ve created a new, innovative online memory book for the hospice charity ‘ellenor’.

The charity provides care and support for families facing terminal illness in Kent, and is unique in looking after patients of all ages and their families. Inspired by the moving stories frequently shared with staff, the hospice decided to create a more permanent place for memories to be shared.

The book allows families to share precious moments and commemorate the lives of their loved ones – allowing them to do more than include a name in a physical book.The book is a reflection of the ellenor ethos – where care extends far beyond the realm of nursing – and believe it will strengthen links with ellenor’s patient and family support team.

It was an inspiring experience working with staff at ellenor. We’re delighted staff are happy with the results and it’s great to see the first stories appearing in the memorial book!

The link to the book is: ellenor Online Memory Book and feel free to have a read about some of the fantastic work they do.

ellenor.x

read more
Bethany Hibbs‘ellenor’ and their Online Memory Book