It might be that with many in the Third Sector taking well deserved summer holidays, news is a bit thin on the ground. And so there appear to be stories creeping in that are fearful about the implications of GDPR.
We very much subscribe to the view that GDPR should not be regarded as a threat but much more an opportunity to clean up one’s databases and re-engage with people on a stronger footing, confident that you’re engaging with those who want to be engaged with.
As we all know, good news is less likely to be reported. For example, the RNLI has spoken in the media about how their work towards becoming GDPR compliant has already reaped positive rewards.
GDPR is all about keeping in contact with willing supporters via targeted campaigns and not bombarding outdated mailing lists. GDPR compliance is the impetus for good housekeeping and as such should demonstrate the respect organisations have for their supporters and indeed, wider society. Implementing GDPR compliant contact preferences should be viewed as an ideal opportunity to enhance organisational reputation as well as secure yourself from the potential financial, and reputational, damage of ICO fines.